Blogging isn’t just a creative hobby anymore. Nowadays, businesses everywhere are seeing that blogging is an integral resource to connect with their customers.
Consumers are bombarded with advertisements and brands at every angle, so you need something that makes you stand out. This is why it’s important that you take advantage of your blog to build a relationship with your clientele by creating remarkable and relevant content.
Not convinced? Below are four reasons why blogging is a necessity.
You’ve probably heard a lot about SEO and SERP. If you’re new to this business, you might be thinking, “huh, what are those?”
SERP stands for Search Engine Results Pages. These are the websites listed when someone types a query into Google. When people search for something about your product or service, you want your site to come up first.
Search Engine Optimization (SEO) are the keywords, categories, and topics that you want people to use to find your company. Fresh and original content is the key component to increase your SEO and increase your website’s visibility on SERP.
Regularly blogging and using these keywords or related expressions will significantly increase your online presence and as a result, will increase traffic. Which brings us to our next point…
Website Traffic Growth
Blogs are a phenomenal marketing tactic to drive traffic to your website. Well-written blog posts can be the foundation of your social media platforms.
Make your company’s blog the soul of all of your social media. Post it, share it, and get views on your facebook, twitter, Linkedin, etc. and connect with millions of potential customers. Your followers will be intrigued and have a reason to go to your website.
You can also drive people to particular landing pages by adding inbound links to your blog articles. This will help people see your products, inventory or services.
Build a Community
The bedrock of a successful business is only as strong as its community. A blog is a way for you to connect with your customers and for your customers to communicate with each other.
A blog gives consumers a space to interact with you. They can comment and you’ll have the opportunity to respond. You’ll get to answer questions that might have otherwise remained unasked.
Since your blog remains on your website indefinitely and can easily be found through search engines, those comments and responses remain visible. Other people will be able to see your interactions and gain valuable information.
Your community will get to know you because your blog will shed light on who you are. Your client base will learn what drives your business by learning about your story.
Become an Industry Leader
Blogs that resonate with your target audience can convey your level of expertise, passion, skills and/or quality of your service or product.
By posting blogs that are informative and engaging, you can become the go-to source in your niche. Through this means, you can establish your brand as an industry leader and a household name.
Moreover, your patrons will learn in-depth details about your product or service, and you’ll gain their trust.
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